Designing User-Centered Experiences

Design that you need to lead

Elevate your product with UX tailored to your users, your challenges and your goals. Let’s design experiences that are intuitive, effective, and built to fit.

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Meet Me

I'm Ofek, a UX designer with a background in psychology.
I focus on designing clear, structured digital experiences grounded in research and behavioral insight.
I enjoy simplifying complex systems into intuitive flows that support real user needs and product goals.

UX Research

Information Architecture

Product Analytics

Microcopy

Behavioral Design

Figma

UX Design

System Analyst

IDF

2023–25

System Analyst

IDF

2023–25

UX Intern

MouseUX

2024

UX Intern

MouseUX

2024

Process & Client Coordinator

Momentum Financing

2018-21

Process & Client Coordinator

Momentum Financing

2018-21

Recent Works

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UXUI services

Services

Helping digital products stand out with UX strategies grounded in psychology, built to earn trust, drive engagement, and deliver real business value.

UI Design

UX Research

Complex System Design

Microcopy & UX Writing

Interactive Prototyping

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UX Research

Understanding user behavior, needs, and motivations through qualitative and quantitative methods to inform clear, user-centered design strategies that serve both users and business goals.

UX Research

Understanding user behavior, needs, and motivations through qualitative and quantitative methods to inform clear, user-centered design strategies that serve both users and business goals.

Microcopy & UX Writing

Shaping the product’s tone of voice through copy that aligns with brand identity and enhances the overall experience. From CTAs to error messages, every word is crafted to support users, smooth the experience, and guide actions with clarity.

Microcopy & UX Writing

Complex System Design

Designing scalable digital systems that involve layered logic, multiple user roles, and extensive content structures. By applying clear information architecture and user-centered flow design, complexity is translated into seamless, efficient experiences.

Complex System Design

UI & Prototyping

Transforming insights into intuitive, visually structured interfaces. These are brought to life through interactive prototypes that simulate real experiences and validate key assumptions. The result: refined, functional, and user-aligned solutions.

UI & Prototyping

UXUI process

Process

Creating UX solutions that elevate your digital product through a thoughtful and precise process

Define Your Vision

Every great experience starts with clarity. Together, we map your product goals, user needs, and context to set a smart, focused path forward.

Define Your Vision

Every great experience starts with clarity. Together, we map your product goals, user needs, and context to set a smart, focused path forward.

Bring the Vision to Life

With goals and context aligned, we begin shaping the user journey through clear structure and thoughtful flow. From first impression to final action, every step is designed to feel natural, intuitive, and easy to follow.

Bring the Vision to Life

Project Delivered

This is where it all comes together. I wrap up the project with a clean, ready to use solution that reflects everything we’ve discussed, from big-picture goals to the little UX details that make a difference. Every part of the final product is shaped by our shared insights, so it feels aligned, intentional and ready to drive meaningful results.